Maximizing Customer Value

Enabling Customer Value in Product Design

April 15, 2022

Use an Integrated Approach in the Product Life Cycle Process to Enable Customer Value Given our primary goal of developing a profitable product, our objective in the design process is to maximize customer value and minimize cost.  From a financial…

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Design Optimization Using Value Equations

April 15, 2022

Quality Function Deployment (QFD) is an excellent tool to ensure linkage of customer needs to product requirements.  This article will provide a high-level overview on creating a ‘first-level’ QFD and how it can be used to guide design optimization. (There…

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Ideation and Product Development

April 15, 2022

In recent articles we focused on a ‘linear’ approach to product development by understanding customer needs, establishing requirements (“what the design provides”), establishing a conceptual design, etc. In this article, we’ll discuss a framework whereby an idea for a product…

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