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Enabling People, Processes and Product Development

April 15, 2022

Clear roles and responsibilities for project managers and team leaders can significantly improve alignment of skillsets and overall teamwork A generally accepted principle for a successful business is great people, processes & products. This can be further simplified as “maximizing customer…

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Enabling Customer Value in Product Design

April 15, 2022

Use an Integrated Approach in the Product Life Cycle Process to Enable Customer Value Given our primary goal of developing a profitable product, our objective in the design process is to maximize customer value and minimize cost.  From a financial…

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Why Market Requirements Don’t Really Exist

April 15, 2022

Wouldn’t it be great if we could require the stock market to provide us 15% increases in our portfolio every year…or if we could simply require a sunny day for a picnic? You might be familiar with the term ‘market…

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When the system is the customer – system integration

April 15, 2022

In recent articles I framed the structure of a market analysis to ensure we understand customer needs and value, product requirements are “the what” the design provides (to ensure customer needs are met); the design is “the how” the product requirements will be met.…

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Design Optimization Using Value Equations

April 15, 2022

Quality Function Deployment (QFD) is an excellent tool to ensure linkage of customer needs to product requirements.  This article will provide a high-level overview on creating a ‘first-level’ QFD and how it can be used to guide design optimization. (There…

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What is Validation?

April 15, 2022

Significant savings in product development costs can be realized with robust validation processes, starting with requirements validation.  Validation confirms the product meets customer needs for the products intended use, and answers the question “are we designing the right product?” The…

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Ideation and Product Development

April 15, 2022

In recent articles I focused on a ‘linear’ approach to product development by understanding customer needs, establishing requirements (“what the design provides”), establishing a conceptual design, etc. In this article, I’ll discuss a framework whereby an idea for a product…

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Emphasizing Product Requirements

April 15, 2022

In this article we’ll explore the topic of requirements, and attitudes about identifying requirements before the design work begins. In my experience, I’ve had design resources literally state “I hope there are no requirements”.  (Unconstrained design and no requirements certainly…

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Using Hierarchy In Complex System Requirements and Design

April 15, 2022

Managing requirements for complex systems can be challenging, however, establishing a hierarchical framework of key questions (answered at each layer of the hierarchy) can be quite helpful. While some regulatory authorities (such as the FAA) may require various layers of documentation…

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Understanding Design Constraints

April 15, 2022

While previous articles focused on requirements writing, another element of products requirements is design constraints. A design constraint might not be a requirement in the purest sense, but must be accommodated in product requirements (and, ideally, identified as such).  Design…

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