Maximizing Customer Value

AI enabled Product Validation and Competitiveness

August 20, 2025

Performing validation as a continuous process focused on completeness and correctness of requirements helps ensure an optimized design and process

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Validation Ensures the Right Product Is Designed & Developed (illustrated)

August 4, 2025

Performing validation as a continuous process focused on completeness and correctness of requirements helps ensure an optimized design and process

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Limited Knowledge of DFSS and Dfx Can Lead to Sub-Optimal Designs

July 16, 2025

Many of the Dfx disciplines only focus on the cost-side of the equation, while DFSS is a more holistic approach that helps ensure a design is optimized to maximize customer value and minimize cost. 

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Enabling Customer Value in Product Design

April 15, 2022

Use an Integrated Approach in the Product Life Cycle Process to Enable Customer Value Given our primary goal of developing a profitable product, our objective in the design process is to maximize customer value and minimize cost.  From a financial…

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Design Optimization Using Value Equations

April 15, 2022

Quality Function Deployment (QFD) is an excellent tool to ensure linkage of customer needs to product requirements.  This article will provide a high-level overview on creating a ‘first-level’ QFD and how it can be used to guide design optimization. (There…

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Ideation and Product Development

April 15, 2022

In recent articles we focused on a ‘linear’ approach to product development by understanding customer needs, establishing requirements (“what the design provides”), establishing a conceptual design, etc. In this article, we’ll discuss a framework whereby an idea for a product…

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Critical Thinking for Product Development

April 14, 2022

Previous articles have covered product development tools and methodologies such as lean product development, agile, design for six sigma, product life cycle (PLC) and project management processes. In this article, lets consider “the product” being developed any hardware product, software,…

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